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I began my journey in Jiu-Jitsu in 2001, never imagining that this path would profoundly transform my life. Through the gentle art, I learned values such as discipline, resilience, and commitment—principles that not only shaped my character but also opened doors to countless experiences as both an athlete and a coach. In 2008, I earned my black belt, and since then, I have been in a constant pursuit of growth, always striving to refine my techniques and expand my knowledge. I’ve had the privilege of traveling and learning from different cultures in the United States, the United Arab Emirates, Japan, and Europe, reinforcing my belief that Jiu-Jitsu goes far beyond the mats—it unites us, changes lives, and builds connections that transcend borders. Grateful for everything this sport has given me, I have made it my mission to pass on these same benefits to others, helping them grow, overcome challenges, and find in Jiu-Jitsu a path of transformation, just as I did.
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19/03/2025
News
Grand Opening of SHC BJJ Academy Energizes the Jiu-Jitsu Scene in Caxi
Caxias do Sul, March 19, 2025 — A remarkable and emotional moment took place on the evening of Wednesday with the official inauguration of SHC BJJ Academy, the newest Jiu-Jitsu academy in Caxias do Sul. The event, held at the facilities of Pro Smash Tennis Academy, a partner in the initiative, brought together nearly 100 people on the mat in a celebration that will go down in the history of Brazilian Jiu-Jitsu in the city.

The highlight of the evening was the presence of several invited academies, who honored the opening with contagious energy and a strong spirit of unity. The massive turnout of athletes, coaches, and fans gave the ceremony a special atmosphere, showcasing the strength of the Jiu-Jitsu community in the Serra Gaúcha region.

More than just an inauguration, the night marked the emotional return of Samuel Hertzog Canquerino to his hometown. A former high-performance athlete and now an instructor, Samuel has built a successful international career, dedicating years to teaching and competing around the world. Now, he is fulfilling a long-time personal dream: to plant the seed of Jiu-Jitsu that transformed his life—right where it all began.

"Coming back to Caxias with this purpose is something truly special for me. This project represents not just a training space, but a chance to inspire and transform lives, just like Jiu-Jitsu transformed mine," said Samuel, visibly moved by the warm support he received.

SHC BJJ Academy is founded on solid values: respect, discipline, inclusion, and human development. The academy is set to become a new gathering place for those seeking growth both on and off the mats, welcoming everyone from beginners to high-level competitors.

With this memorable debut, the academy not only opens a new chapter for local Jiu-Jitsu but also begins a legacy rooted in deep values and a forward-looking vision.
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DreamsNotFame Podcast - Ep 303 Samuel Hertzog Canquerino
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